Our organization has a long history, founded in 1965 and characterized by strength and superiority. This is symbolized by the ABG brand, which captures the intelligence and persona that define us and our work. Our visual identity is more than just a logo - it is an emblem of the commitment, respect, and inheritance founded by our Chairman,
Mr. Sultan Al Busaidi.
Al Busaidi Trading was the first venture of the group which has grown to be a prominent supplier, importer and exporter of superior fabrics and textiles. Subsequently, the launch of 'MONA' as a women's fashion label earned it a great reputation in the fashion business. In the late 1990s, the group began producing and shipping 100% organic coffee, mainly to the MENA region. Now, 'The Aroma Story' is a celebrated name in the specialty coffee industry, with multiple franchises and wholesale customers. Later on, the group diversified into property, investments, and high-end interior design.